AÜ Turizm Fakültesi’nden “Uluslararası Turizm Haftası”

Akdeniz Üniversitesi Turizm Fakültesi her yıl geleneksel olarak gerçekleştirdiği “Uluslararası Turizm Haftası” etkinliklerinin bu yıl beşincisini Profesyonel Otel Yöneticileri Derneği (POYD) ve turizm sektöründen değerli kurumların desteğiyle gerçekleştiriyor. Ana teması “Turizm Yönetimi ve Pazarlamasında Yeni Eğilimler” olan uluslararası etkinlik 15 ve 16 Nisan 2013 tarihleri arasında Akdeniz Üniversitesi Turizm Fakültesi binasında bulunan Nuri Özaltın Konferans Salonu’nda gerçekleştirilecek. Glasgow Üniversitesi’nden Prof. Luiz Moutinho’nun ve ICF Airports’tan Dirk Schusdziara’nın yanı sıra, Hollanda, Polonya, Portekiz, Finlandiya, İtalya ve Macaristan’dan da akademisyen, sektör profesyonellerinin ve turizm eğitimi alan yerli ve yabancı öğrencilerin katılımları bekleniyor. Etkinlikler tamamen İngilizce olarak organize edilerek çeviri hizmeti de verilmeyecek.

International Tourism Week Conference Series - V (ITW 2013) 15-16 April 2013, Akdeniz University, Tourism Faculty, Antalya “New Trends in Tourism Management and Marketing”

15 April, 2013

09.30 – 09.45 Opening Speech

09.45 – 11.00 Session I Chair: Prof. A.Akın Aksu, Akdeniz University

Eduardo Henrique da Silva Oliveira , “The Digital Challenge in Destination Branding: Brief Approach to the Portuguese Case” University of Groningen, Netherland

George Manuel de Almeida Ramos , “Tourism, Networks, Mobilities and Territories: The New Background”, Instituto Politécnico de Castelo Branco, Portugal

Michał Żemła , “Destination Competitiveness: From Intra- to Inter- Destination Cooperation”

Katowice School of Economics, Poland

11.00 – 11.30 Coffee Break

11.30 – 12.15 Keynote Speaker – Prof. İge Pırnar, Yaşar University, Turkey

"Entrepreneurship in Tourism Industry: Facts, Challenges And Implications"

12.15 – 13.30 Lunch

13.30 – 14.45 Session II Chair: Prof. İge Pırnar, Yaşar University

Aimee Louise Currell , “Cloud Hotel : Cloud Technology in Hotel Management and Marketing”, Talya Bilişim, Turkey

Dirk Schusdziara , “Antalya Airport as the Gateway to Turkish Rivera Tourism”, ICF Airport, Turkey

Betül Tülek and Meryem Atik, “Authenticity in Cultural Heritage and its Role in Tourism Marketing”, Akdeniz University, Turkey

14.45 – 15.15 Coffee Break

15.15– 16.45 Session III Chair: Assoc.Prof. Sabah Balta, Yaşar University

Gözdegül Başer and Rüya Ehtiyar , “E-Tourism as A Future Trend and Its Possible Effects”, Akdeniz University, Turkey

Sthapit, Erose and Antti Haahti , “What Do Tourists Consider As Memorable Experiences?” University of Lapland, Finland

Ülkü Avcı and Meryem Atik , “Role of Local Architecture in Sustainable Tourism: Antalya Example, Akdeniz University, Turkey

Ettore Regina , “Travelling by train: railway transportation in the South of Italy From business to leisure”, University of Naples Federico II, Italy

16.45 – 18.00 Welcome Cocktail

16 April, 2013

09.45 – 11.00 Session I Chair: Eduardo H.S. Oliveira, University of Groningen

Adam Hajduga and Anna Staszewska , “Industrial heritage tourism – the case study of Silesian Voivodeship” Katowice School of Economic, Poland

Géza Tóth, Lóránt Dávid and László Vasa , “Transport and Tourism: European Dimensions”, Karoly Robert University College, Hungary

Fereshteh Habib , “A Conceptual Framework For Greenways And Their Contribution To Sustainable Tourism Development”, European University of Lefke, North Cyprus

11.00 – 11.30 Coffee Break

11.30 – 12.15 Keynote Speaker – Prof. Luiz Moutinho, Glasgow University, UK

“Tourism Return on Insight(ROI).Marketing with Magnetism-from set jetting and "nonline" travel to visual storytelling and the holiday moodboard”

12.15 – 13.30 Lunch

13.30 – 14.45 Session II Chair: Assoc.Prof. Bahattin Özdemir, Akdeniz University

Laureene Reeves Ndagire ,“It’s time to get tourism back into voluntourism”, Summit Management Group,Uganda

Mustafa Gülmez and Edina Ajanovic , “Lean Six Sigma in hospitality industry”, Akdeniz University, Turkey

Pelin Kanten, Murat Yeşiltaş, İlker Türkeri, Serhat Adem Sop , “An Emprical Research on the Effect of Social Media on Destination Choice”, Turkey

14.45 – 15.15 Coffee Break

15.15 – 16.00 Keynote Speaker – Dick R. Bliek, Comenius Ltd., Netherland

“The power of OTA’s, active Reputation Management and Hotel Ambiance are the top 3 marketing tools in a time of recession and increased guests perception”

16.00 – 16.15 Coffee Break

16.15 – 17.45 Session III Chair: Assoc.Prof. Beykan Çizel, Akdeniz University

Hacer Mutlu Danacı and Meryem ATİK , “Rural Tourism and Vernacular Architecture: An Example from Elmalı, Antalya”, Akdeniz University, Turkey

Enemuo, O. B & Iredia, C., “Repositioning The Hospitality Industry in Etsako West Local Government Area For Profit Maximization Through Information And Communication Technology”, Michael Okpara University, Nigeria

Kadir Çakar , “New Trends in Tourism Management and Marketing & Future of Tourism”, Akdeniz University, Turkey

Zafer Cengiz , “Destination Management Organization (DMO) / Theory & Practice in Turkey”, Tourism Researcher, Turkey

19.00 – 22.00 Gala Dinner